Privacy Policy

Effective Date: October 10, 2025

Last Updated: October 10, 2025

Entity: Veridian Urban Systems (“Veridian,” “we,” “our,” or “us”)

Website: www.veridianurbansystems.com

1. Overview

Veridian Urban Systems is a global intelligence platform dedicated to designing ethical, data-driven tools that help cities act with foresight and coherence. We are deeply committed to protecting your privacy, complying with international data protection laws, and ensuring that your personal information is processed fairly, securely, and transparently—wherever you are in the world. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, register for our services, or use our applications (collectively, “Services”), including integrations built with Meta Platforms and other authorized third-party providers. By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, please discontinue use of our Services.

2. Scope and Global Application

This Privacy Policy applies to all users and partners of Veridian Urban Systems across Africa, Asia, Europe, Latin America, and North America.

We comply with the leading global privacy frameworks, including:

GDPR (General Data Protection Regulation, EU/EEA)
CCPA/CPRA (California, USA)
LGPD (Lei Geral de Proteção de Dados, Brazil)
DPDP Act (Digital Personal Data Protection Act, India)
POPIA (Protection of Personal Information Act, South Africa)
NDPA (Nigeria Data Protection Act)
Kenya Data Protection Act
Other applicable local and regional privacy laws

3. Information We Collect

We collect only the data necessary to operate, improve, and secure our systems. The types of data we may collect include:

A. Information You Provide

Registration and profile details (name, organization, email, password)
Data you input when creating or managing applications via our App Dashboard
Communications, inquiries, or feedback you send us

B. Data from Meta and Third-Party Integrations

When you connect to or use our apps through Meta (Facebook, Instagram, etc.), we may receive:

App-Scoped User IDs (ASID)
Email address (if permission granted)
Basic public profile data (name, image, username)
Page-Scoped User IDs (PSID) or Instant Game Player IDs (if applicable) All data sharing is governed by Meta’s Platform Terms and Developer Policies and occurs only after user consent.

C. Automatically Collected Data

IP address, browser type, device ID, and operating system
Log data, analytics, and diagnostic information
Cookies or similar tracking technologies (see our Cookie Policy)

4. How We Use the Information

We process your data for legitimate and clearly defined purposes, including:

Operating and improving our website, apps, and dashboards
Managing user registration, accounts, and permissions
Supporting app creation, use case customization, and performance tracking
Complying with Meta’s developer policies and ensuring data integrity
Communicating updates, security alerts, and support information
Fulfilling legal, security, and contractual obligations

5. Data Sharing and Disclosure

We do not sell or rent personal data. We share it only in the following limited cases:

With Meta Platforms, Inc. — for verification, login, and app integration purposes under Meta’s privacy framework.
With Service Providers — including hosting, analytics, or technical support companies under strict confidentiality and data-processing agreements.
With Authorities — where required by law, regulation, or judicial request

All transfers of personal data are conducted under adequate safeguards (e.g., EU Standard Contractual Clauses or equivalent mechanisms).

6. Global Data Transfers

Your data may be stored or processed in multiple regions where Veridian operates, including Africa, Asia, Europe, and the Americas.

We apply uniform global standards for security and data protection. When international transfers occur, we ensure appropriate legal protections such as:

Standard Contractual Clauses (SCCs)
Adequacy decisions (for EU/UK)
Equivalent contractual or institutional safeguards

7. Data Retention

We retain user data only as long as necessary to:

Provide services and meet legitimate business needs
Comply with legal or regulatory obligations
Resolve disputes and enforce agreements

Once data is no longer required, it is securely deleted, anonymized, or archived under controlled conditions.

8. Data Deletion Policy and Meta Data Deletion Callback

Veridian Urban Systems fully complies with Meta’s Data Deletion Policy and user rights frameworks

A. User-Initiated Deletion

Users may request deletion of their data at any time via:

Email: [Insert Privacy Email]
Online Form: [Insert Link to Data Deletion Page]

B. Meta Data Deletion Callback

When a user removes our app or revokes permissions via their Meta settings, Meta automatically sends a Data Deletion Callback to our secure HTTPS endpoint.

Upon receipt:

We initiate deletion of all relevant user data within our systems.
A unique confirmation code and status URL are generated.
The response follows this format:
Users can access this link to verify the status and completion of their deletion request.

9. User Rights

Depending on your jurisdiction, you may have the right to:

Access your data
Correct or update inaccuracies
Request deletion (“Right to be Forgotten”)
Restrict or object to processing
Request data portability
Withdraw consent at any time

To exercise these rights, contact veridian01@veridianurbansystems.com or use our Data Rights Portal using a contact form

10. Data Security

We use industry-standard technical and organizational measures to protect your data, including:

HTTPS encryption
Secure authentication protocols
Access control and least-privilege policies
Regular audits and vulnerability testing

All developer callbacks, dashboards, and APIs are protected under encrypted transport channels.

11. Children’s Data

Our Services are not intended for children under 13 years old (or under 16 where local laws apply).

We do not knowingly collect or store children’s data.

12. Updates to This Policy

We may update this policy to reflect new technologies, regulations, or operational changes. The latest version will always be available at www.veridianurbansystems.com/privacy with the revision date noted

13. Contact Information Veridian Urban Systems

Email:veridian01@veridianurbansystems.com

Website:www.veridianurbansystems.com

Headquarters: Beltsville, MD, USA

14. Legal Basis for Processing

We process personal data under one or more of the following legal bases:

Consent (e.g., when you authorize access via Meta or register directly)
Contractual necessity (for providing services or app functionality)
Legitimate interests (to secure, improve, and manage systems)
Legal obligations (for compliance with applicable laws and platform terms)

15. Regional Addenda

European Union / EEA / UK: Data subjects have the right to lodge complaints with their national Data Protection Authority (DPA).

Brazil: Data subjects may contact the ANPD (National Data Protection Authority).

United States (California): Residents may request disclosure or deletion of their data as per CCPA/CPRA.

Africa (Nigeria, Kenya, South Africa): Veridian complies with NDPA, DPA, and POPIA and upholds equivalent user rights and safeguards.

India: Processing complies with the Digital Personal Data Protection Act, 2023, with regional consent and grievance redress provisions.

16. Governing Laws

This Privacy Policy is governed by applicable data protection laws and international standards. For dispute resolution, we apply a jurisdiction-neutral approach, recognizing the data subject’s domicile and ensuring compliance with regional enforcement mechanisms.